Over the last few weeks we’ve been developing social media strategies for both a national charity and a large Soho-based Voice-over agency which represents well known TV and Film actors. But it is not just the big boys who should be using social media. We have also recently been helping small local businesses learn more about using social media to raise awareness of their products and services.
Social media can be used by any type of business you care to name, you just have to adapt it to suit your individual business characteristics. What is more, because Social media networks are free to join they have an immediate advantage over other marketing and advertising methods that usually cost thousands of pounds while generating minimal results.
If you are planning to use social media to market your business, there are a few steps you should take before jumping in.
- The first thing you need to do is conduct a research that will show you where your target audience is spending most of their time. This will help you decide which social networks you should use to start building your social media marketing campaigns.
- After deciding which networks to use, you should take some time to learn about each network and identify the features you will use introduce your business to the community.
Statistics show that many people will see something on social media networks and visit the related business if it is in their local area.
Although the ultimate goal of Social Media Marketing is to generate more sales, the approach should be to create awareness about your business. It involves building a relationship with your contacts and reminding them that your business exists. Eventually, many of those contacts will convert into sales.
If you would like some assistance getting your Social Media Marketing campaigns up and running, contact us for a free consultation.