January 21, 2018

What is RWD? – and why you need it!

Responsive Web Design

What is RWD? – And why you need it!

There’s a new phrase you’ll be hearing a lot within the web design world – that phrase is Responsive Web Design (RWD)

So what is it and why is it important?

Wikipedia describes it as “an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)”

The use of mobile devices is increasing in the UK and soon, it is expected that these devices will replace laptops and traditional tower PC’s for the average user. That means business owners have really got to start thinking now about how they can leverage this changing use of technology.

Up until now, if you have a traditional website that’s been built within the last 12 months, it probably hasn’t been design to be “Responsive” to different devices. Often, the way around this is to create a separate “Mobile Version” of a site and to re-direct mobile traffic to this version of your site, to optimise the viewing experience for the user. This is fine in the short-term, if you don’t want to redesign your whole website, but long-term this isn’t the answer.

If you’re a business owner and you’re thinking about developing a new website or to refresh your current site, I would suggest that you check the web-designer/developer you’re intending to use really understands Responsive Web Design and builds your site around this core principle. That way, you can ensure that your online presence really keeps pace with the future needs of your customers.

If you’d like any further advice on responsive web design, please contact us by phone or email.