It’s all about knowledge and real-life experience
The Online Knowledge was launched in February 2012 by Tim Morgan, with the sole aim of helping small to medium sized businesses understand and harness the power of the internet to market their products and services online, generating more leads, increasing sales and improving their bottom line.
Tim has worked in advertising, marketing and communications for 27 years. Before launching The Online Knowledge, he worked at the UK Government’s Central Office of Information (COI). During this time, the COI was the biggest UK advertiser, beating the marketing spends of BT and Proctor and Gamble.
The COI was famous for its 66 years of public information films – everything from well-loved characters from the 60’s and 70’s such as the Green Cross Code Man and Tufty to more recent hard-hitting campaigns about Knife crime and stopping smoking.
Throughout his 11 years at COI, Tim worked across a number of departments and soon saw the potential for digital media and quickly moved across to the Interactive Services team – delivering a whole range of online work such as websites and social media for large government departments including The Department for Health and the Department for Trade and Industry.
During those years at COI, Tim helped to promote best practice in delivering online marketing solutions for Government. When the COI was closed (due to a massive reduction in Government advertising and marketing spend), Tim decided to use what he’d learnt to help small to medium sized businesses maximise their online marketing.
Tim is passionate about ensuring businesses don’t miss out on the opportunities for growth the internet provides – helping with everything from making sure your business has a great website that is optimised for search engines like Google, a mobile version of your site that works on smart phones, a good social media strategy on Facebook, Twitter or LinkedIn, video marketing, mobile marketing and many more internet marketing techniques.
If your business wants to benefit from The Online Knowledge offered by Tim and his team, please contact us now.