January 21, 2018

Help Shape A New Service

I hope you’re enjoying the Summer and looking forward to getting down to some serious business after the holiday season has ended. Your thoughts maybe turning to how you can get more customers and more business during the next quarter, going forward. If that’s the case maybe we can help each other out.


The Online Knowledge is developing a new service to help Businesses, Charities and NGO’s to analyse how well they are doing across 3 critical areas of their Online Marketing.


1. Attraction

Are they doing enough to bring visitors to their website and fill the top of their sales and marketing funnel? How are their content creation, optimisation and website promotion skills?

2. Conversion
How good are they at converting traffic into leads and leads into customers? Do they have landing pages & conversion forms? Do they use email marketing and social media? How do their efforts compare with the best in the business?

3. Analytics
Do they know what aspects of their marketing are working and those that aren’t? Do they measure their successes and failures?

As an experienced online consultant, I’ll carry out this analysis and the results will be presented in a full written report alongside actionable recommendations, with the sole aim of helping to improve the ROI of their online marketing.

At the end of the report, we’ll give the client a score out of 100, so they can measure how their online marketing is performing against other organisations.

We want to get an idea as to how useful this service would be, the type of companies that would use the service and the fee they are willing to pay. I would really appreciate it if you could spend just 2 minutes answering the questions posed by my survey.

You’ll find the survey here

Thanks in advance for your help

Social Media Marketing Tips

Social Media Marketing TipsSocial media icons image

Over the last few weeks we’ve been developing social media strategies for both a national charity and a large Soho-based Voice-over agency which represents well known TV and Film actors. But it is not just the big boys who should be using social media. We have also recently been helping small local businesses learn more about using social media to raise awareness of their products and services.

Social media can be used by any type of business you care to name, you just have to adapt it to suit your individual business characteristics. What is more, because Social media networks are free to join they have an  immediate advantage over other marketing and advertising methods that usually cost thousands of pounds while generating minimal results.

If you are planning to use social media to market your business, there are a few steps you should take before jumping in.

  • The first thing you need to do is conduct a research that will show you where your target audience is spending most of their time.  This will help you decide which social networks you should use to start building your social media marketing campaigns.
  • After deciding which networks to use, you should take some time to learn about each network and identify the features you will use introduce your business to the community.

Statistics show that many people will see something on social media networks and visit the related business if it is in their local area.

Although the ultimate goal of Social Media Marketing is to generate more sales, the approach should be to create awareness about your business. It involves building a relationship with your contacts and reminding them that your business exists. Eventually, many of those contacts will convert into sales.

If you would like some assistance getting your Social Media Marketing campaigns up and running, contact us for a free consultation.


How Social Can Help Boost Your SEO Ranking

How Social Can Help Boost Your SEO Ranking

SEO Image

While talking to a client about their social media strategy, they asked the question “how exactly does social help my business”. Well, aside from raising awareness within your following community, social can really help boost your SEO ranking.



There’s been a lot of research recently that shows that keywords and back-linking are no longer as effective as they once were.Studies show that 5 of the top  6 ranking factors are all social.

When BING and GOOGLE were asked how Facebook and Twitter may impact search engine rankings BING replied:-

“We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. 

We look at links shared that are marked as “Everyone,” and links shared from Facebook fan pages”

GOOGLE replied

“Yes, we do use [tweeted links and Re-tweets] as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article”.

“We treat links shared on Facebook fan pages the same as we treat tweeted links. We have no personal wall data from Facebook”.

Based on these answers, you can assume that social media plays a role in influencing the search engine results by giving preference based on the authority of the author and the number of times a piece of content is shared on social networking sites.

As both social media and SEO professionals, we can help bring both sides of the equation together to help you promote your business using the latest online techniques.

Call us on 0845 519 8867 for more information or Contact us by email.

Why you need a mobile friendly website

Why you need a mobile friendly website

Mobile Website Design

Here’s a few facts to consider…

  • There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. (Source: Mobile Marketing Association Asia
  •  91% of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per year. (Source: Morgan Stanley)
  • 3 out of 5 searches are done using a mobile phone
  • 70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer)
  • Searching for local businesses is the #1 way people use smart phones  (source: Google)


So, based on these facts, the question should be, why do you NOT need a mobile website!

Is your website fully optimised for mobile browsing? By fully optimised, I don’t mean  that  your website is squeezed to fit into the size restrictions of a mobile browser – I mean that it has been designed specifically as a mobile version of your standard website. This means the coding is clean and images are sparse to ensure the site loads quickly on 3G networks. The navigation of the site should be clear and easy to interact with from the home page. That there’s a “Tap to call” feature – again on the home page so that you don’t  have to go looking for the phone number.

This is how a professionally optimised mobile site should  be designed and if you want your business to be at the forefront of the mobile revolution, a small investment in this area of your online presence is absolutely essential.

“If you do nothing else, get a mobile-enabled site” – Peter Fitzgerald  (Google’s retail, technology & business markets director).

Until the end of May, The Online Knowledge is offering a special price for developing  a Mobile version of your website, starting from just £297 – so call or email us –and join the mobile revolution.

Social Marketing – 5 Time Saving Tips

Social Marketing – 5 Time Saving Tips

You know you need to be using social marketing, but finding the time in your busy working day can be a challenge.

Here’s 5 tips to help you:-

Set a schedule


Don’t feel under pressure to post every day. The most important thing is that when you do post it should be quality content that will get a response. Your messages should be purely promotional. The occasional promotional message is fine, but it should be part of an overall mix of content which includes, images, information about your industry and your personal thoughts.

Build a back catalogue of material.

It’s hard to sit down and think of fresh content every time you want to make a post. Instead, why not schedule some time each week to come up with ideas you could talk about. This will enable you to come up with material for several posts at a time, which you can then post a few days apart.

Link Your Accounts

These days, most businesses have several social media accounts. You don’t have to find unique content for each account. Just focus on one account, then link the other ones so that anything you post is distributed to all of them. For example anything you posted on Facebook could be sent out on Twitter and likewise anything that you post on Twitter could be posted on your Facebook page.

Use social marketing to provide customer service

Are there frequently asked questions or queries about your business? You can use social marketing to provide the answers. So when you receive a common question, you can point them towards your Facebook page and also ask them to like your page.

Don’t worry about negative comments; use them as an opportunity to showcase your customer service excellence by working with the customer to resolve the situation in an open way. Other clients, potential clients will be impressed with the way that you helped the client.

Automate (but with care)

Once you have enough variety of content you should be able to schedule some of it to be posted at specific times of the day. (There are some tools for this such as Timely for Twitter or Socialoomph). However, Social media means being social and you still need to have conversations with people and be human.

Centralise your engagement

There are a number of social media platform tools out there that allow you to centralise  your social marketing accounts in one place, Hootsuite, and Tweetdeck are just two examples. These social media tools let you update, monitor, manage and maintain several social media platforms at once saving you precious time.

Have content come to you.

You can set up Google alerts for specific topics related to your industry or niche. If you are an accountancy firm set up an alert for “accountancy advice”. You can then take a look at some of the results and it should inspire you to generate some content which you can share in your posts.

There are so many things you have to do as a business owner today, but building your brand online and being talked about is one of things you absolutely have to do. Social marketing for small business is hugely important and can really help business growth!

Mobile friendly websites – necessity or luxury?

Mobile friendly websites – necessity or luxury?

Mobile friendly websites


I was browsing through my local free newspaper last week and noticed a well known and long established local coach operator advertising a few of their UK coach holidays. The ad was very well put together and well presented and even included a really modern technique in their ad – a QR code. For those of you who don’t know what a QR code is, it stands for Quick Response and is a 2 dimensional design which, when scanned by a smartphone, automatically opens up the browser on your mobile phone and directs you to that company’s website.

I knew what the results of scanning this coach company’s QR code would be, but I just had to give it a go. So, I took out my iphone, scanned the code on the ad and yes, it automatically directed me to the company’s website, which of course was not optimised for viewing on a mobile browser. Now, i am sure the company in question (and the ad agency that developed the website and designed the press ad) would say the website is optimised for mobile because it fits within the screen size of a smartphone – but this is NOT a properly optimised site.

A professionally optimised mobile site is a completely different version of the site, with less pages and fewer images, to ensure the site loads quickly when accesed on a 3G network. It also has a big buttons on the home page to call the business and has bigger buttons to access the most important pages of the site. The whole idea is to make accessing the inromation on the site easy, without having to fiddle about shrinking the page then expanding it again.

Using a QR codes that don’t go to properly optimised mobile freindly websites is a mistake made over an over again by small businesses and indeed, large corporations. It’s really important to understand both the technology and the entire user experience before you jump on the latest trend or fad in online marketing.

Find out more information about mobile friendly websites.

What is Google +1?

What is Google + 1?

It could be beginning of the end of the dominance of Facebook and Twitter on the social web.Some experts are predicting that Google’s new “Plus 1” initiative is a game-changer and a real threat to the established social media brands.

So what is Google +1?

Launched globally last year, Google’s +1 button is their answer to the Facebook “Like” button, with the specific intention  to increase its precence on the web and make Google more social. The button works in a similar way to the Facebook “Like” or Twitter “Tweet” button. If users like the content on your site, they’ll click the +1 button. Google will then show +1 buttons next to all search results and ads, whlist encouraging other sites to include the buttons. All +1’s are public and they’re tied to Gogle profiles. The idea is that Google will use this data to personalise
search results and ads by recommendeing sites “+1” by your friends. The inference here is that the more likes you have, the more visibility you’ll have in the search rankings, but we’ll see how this one plays out.

So should your business have a +1 button on your site? Its free, (just visit www.google.com/webmastgers/+1/button/ to get a unique+1 button for your site) so our advice is to go ahead and do it. You cannot afford to ignore Google, as for the majority of businesses its the most important way to drive customers to your site.
With the latest usage figures from Facebook down in the last quarter, you can never guarantee what is working now will continue working in the future. You constantly need to look at what is coming next and be prepared!

Do Bricks and Mortar still hold water?

Do Bricks and Mortar still hold water?

This week in the UK, three major retailers have announced they’re going into administration.
These were not small fry businesses, but major retailers who’ve been a staple of the UK high street for many years.
One of the main reasons quoted when asked “what went wrong?” was that retail transaction online have significantly increased over the last few years and they were finding it hard to compete.

So my question is this? If you were looking to start a brand new business today, would you go the bricks and Mortar route, or would you open your business online, where overheads are lower?
With about 80% of the UK population online, and with the Internet being people’s first place to search for goods they want to buy, I know where I’d put my money.

But here’s the really important point – how many business start-ups really understand the internet enough to make a success? There’s a lot of smart business people out there and some of them really get “online” but there are many more that just don’t. One of my missions to help more people “get it” and help them make a success online. Maybe I can help you.